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Capabilities
Creative/art direction
Hands-on creative and expandable team experienced in executing design, motion graphics, and content marketing for various mediums such as email, banner, OOH, TV and social for agencies and in-house teams.
EDIT/post + PRODUCTION
Jcd.nyc is able to handle any stage of production from ideation to edit and delivery. The goal is to create modern campaigns and creative assets optimized for the end result. This may include special formats and versioning to deploy across platforms.
Distribution + social
Aside from 16x9, formats can include platforms for Facebook, Instagram, 9x16 TikTok and IG Reels, banner ads and special multi-panel displays. The key is to understand, plan and implement distribution strategies starting at production through to the final product.
Client Words
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Jonathan helped me at Town Hall to create a promotional video for our Young Patrons program. He listened to what we wanted and produced a quality product that we use to target new membership. Since that time, we have begun to build a strong membership. I would highly recommend him helping with any project.
Jacquie MaddoxDirector of Development The Town Hall
Jonathan helped me design some promotional materials for my local wellness business in Fairfield County, CT. His design skills and advice was very helpful and resulted in new client acquisition! I would recommend Jon's services to other professionals and businesses. He is very quick to respond, professional and gives great direction. I will definitely be using his services in the future!!
Joanna PeltierFitness Coach
We’ve worked with Jon on a few different projects - from social campaigns (narrative through production) and website development. Jon brings a wealth of digital knowledge and aptitude to the table, helping us tackle challenging briefs with tight budgets. He is relentless in navigating all projects he touches - all while being a great collaborator and listener. He loves working outside of his comfort zone, which is needed in today’s evolving agency landscape. We are a big fan of JCD at PB&I!
Amit MackarCo-founder / CEO Peanut Butter & Imagination
I had the pleasure of working with Jonathan as my Creative Director at MLB Advanced Media. Learned a ton of amazing things by being on Jonathan's creative team. I had the opportunity to help create various event packages, promos, commercials and social campaigns under his leadership. He is a great creative thinker and knowledgeable with the technical side of things as well as baseball & sports.
Kelly KingManager of Graphics, Cubs Productions Chicago Cubs
Working with Jonathan was a pleasure! Truly professional in every sense of word. He is a leader in his field.
Jose MirandaBusiness Development Officer BBZ Limo
Jonathan is a fabulous online marketer. He is sharp and gets stuff done. He is quick to get back to me when I email him or text him. He also takes the time to clarify for me at times when I may not up to par on topics of online marketing and other tech related information.
Rino SorianoHolistic Nutrition Coach, Author, Speaker
Its been a pleasure working with Jonathan. We have collaborated on a range of work including digital, print, in-venue and presentation decks. He operates at a very high professional level and is very competent for any creative challenge that presents itself. I would highly recommend JCD if you're looking for a talented designer with zero attitude and a great work ethic.
Tony KobylinskiExecutive Creative DirectorPFL
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Reels
General Reel #1
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General Reel #2
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Motion Reel #1
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Motion Reel #2
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Beauty Reel
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Social Reel
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Case Studies
Lifestyle and Sports
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MLB | AtBat
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MLB | Cisco
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World Rugby Shop
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Under Armour | Heater
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MLB | Rival Town Rundowns
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NHL.TV
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PS4 | The Show 17
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UA | Deception
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RBI Baseball on Xbox
Experiential
Beauty / Clinical
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KAO | John Frieda
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CooperVision | NYSC
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Avon | Anew Genics
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StriVectin | On-Counter
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Avon | Luxe
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L'Oreal | Revitalift
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L'Oreal | Youth Code
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L'Oreal | Age Perfect
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Garnier | Fructis Sleek Oil
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Movado | Basel Opener
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Matrix | Total Results
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Matrix | Biolage
Corporate Video
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L'Oreal | Beauty Shaker
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Selective | Insurance
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Dream | Bids for Kids
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Town Hall | YPC
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Quantcast | Mobile
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Dunkin' | Campaigns
Jonathan Chase-Deban
creative director / producer
Jonathan has been involved in every step of the creative process from production to edit, motion graphics, working with Facebook Ads, Instagram Stories and TikTok. The ability to blend tech and creative has been a fundamental core competency. With the increased complexity of MarTech, he sees an opportunity to leverage his background in branded content to help agencies and in-house teams create modern campaigns.
Brand Work
Working Process
We focus on top-level objectives and build a strategy around what content is needed, what special formats and crops are required, and the technicalities involved in deploying the final result.
For paid channels, testing and deploying a variety of content from still to video is critical in allowing the platform algorithm to optimize for a KPI positive result. It also allows the advertiser to create the best experience for the viewer.
Feel free to schedule a call below so we can talk about your creative needs.
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