Jonathan Chase-Deban

creative director / media producer (Jcd)

With over a decade of industry experience, Jonathan has been involved in every step of the creative process from production to edit, motion graphics, working with Facebook Ads, Instagram Stories and TikTok. The ability to blend technology and creative has been a fundamental core competency. With the increased complexity of Marketing Technology (MarTech), he sees an opportunity to leverage his background in branded content to help agencies and in-house teams create modern campaigns and creative assets for social, TV, events and beyond.

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Hello.
JCD is a creative director / media producer and expandable team (assembled if needed for scalability) that brings projects to life from ideation and design, to edit, postproduction and delivery. From branding and strategy, to animation, production and paid social platforms, JCD creates high-end content that produces measurable results and business outcomes.
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Approach
Strategy and story are at the core of all creative executions. We discuss background and needs in a discovery phase followed by working through a desired direction and outcome.
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Adapt
In a changing market, it’s critical to pivot and focus on distribution channels where people have attention. JCD is constantly evaluating the current landscape to create informed content strategies. Using a blend of industry-leading creative resources and top-level strategy, we are able to create and deliver for both B2B and B2C.
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Branded Content
Be bold. Create content with a consistent core message, look and feel. Whether you are fine tuning an existing identity or building a new one, we work together to package copy and visuals to unify brand.
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Talent Network
Through years of experience, JCD has built a curated network of talent such as DPs, grips, lighting technicians, sound designers, musicians and more. This growing network of creative professionals allows for project scalability and speed to market.
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Results
We work together to ensure a great end result - from creative execution to final delivery. For social campaigns, data and audience insights can be used to fine-tune and improve KPIs.

See what others have to say.
Client Words

Capabilities

Creative/art direction

Hands-on creative artist and expandable team experienced in executing design, motion graphics, and content marketing for various mediums such as email, banner, out-of-home (digital/print), TV, events, webinars, and performance/paid media for agencies and in-house teams.

EDIT/post + PRODUCTION

Jcd is able to handle any stage of production from ideation and design, to edit and delivery. The goal is to create modern campaigns and creative assets optimized for the end result. This may include special formats and versioning to deploy across platforms.

social + special formats

Formats can include platforms for Facebook, Instagram (9x16, 4x5, 1x1), TikTok, YouTube, banner ads and special multi-panel displays. Design considerations are taken into account for image dimentions, aspect ratios and safe areas to make best use of the display canvas.

Client Words

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Jonathan helped me at Town Hall to create a promotional video for our Young Patrons program. He listened to what we wanted and produced a quality product that we use to target new membership. Since that time, we have begun to build a strong membership. I would highly recommend him helping with any project.
Jacquie MaddoxDirector of Development
The Town Hall
Jacquie Maddox
Jonathan helped me design some promotional materials for my local wellness business in Fairfield County, CT. His design skills and advice was very helpful and resulted in new client acquisition! I would recommend Jon's services to other professionals and businesses. He is very quick to respond, professional and gives great direction. I will definitely be using his services in the future!!
Joanna PeltierFitness Coach
Joanna Peltier
We’ve worked with Jon on a few different projects - from social campaigns (narrative through production) and website development. Jon brings a wealth of digital knowledge and aptitude to the table, helping us tackle challenging briefs with tight budgets. He is relentless in navigating all projects he touches - all while being a great collaborator and listener. He loves working outside of his comfort zone, which is needed in today’s evolving agency landscape. We are a big fan of JCD at PB&I!
Amit MackarCo-founder / CEO
Peanut Butter & Imagination
Amit Mackar
I had the pleasure of working with Jonathan as my Creative Director at MLB Advanced Media. Learned a ton of amazing things by being on Jonathan's creative team. I had the opportunity to help create various event packages, promos, commercials and social campaigns under his leadership. He is a great creative thinker and knowledgeable with the technical side of things as well as baseball & sports.
Kelly KingManager of Graphics, Cubs Productions
Chicago Cubs
Kelly King
Working with Jonathan was a pleasure! Truly professional in every sense of word. He is a leader in his field.
Jose MirandaBusiness Development Officer
BBZ Limo
Jose Miranda
Jonathan is a fabulous online marketer. He is sharp and gets stuff done. He is quick to get back to me when I email him or text him. He also takes the time to clarify for me at times when I may not up to par on topics of online marketing and other tech related information.
Rino SorianoHolistic Nutrition Coach, Author, Speaker
Rino Soriano
Its been a pleasure working with Jonathan. We have collaborated on a range of work including digital, print, in-venue and presentation decks. He operates at a very high professional level and is very competent for any creative challenge that presents itself. I would highly recommend JCD if you're looking for a talented designer with zero attitude and a great work ethic.
Tony KobylinskiExecutive Creative Director
PFL
Tony Kobylinski

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See how we can work together

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Brand Work

Reel 2025

NYC Header

General Reel #1

General Reel #2

Motion Reel #1

Motion Reel #2

Social Reel

Beauty Reel

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MTV

VMAs 2021 TV/Social/OOH
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BET AWARDS

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ABC

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IDEAL IMAGE

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LULULEMON

Product Launch Social Edit
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ICERTIS | MICROSOFT AZURE

Edit / Motion Design
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AMAZON PRIME

Edit / Motion Design
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TWILIO

Edit / Motion Design
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FKA HOMEDICS

Edit / Motion Design
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P&G / Crest

CPG Product Line Launch Video
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OGX Beauty

Digital Out-Of-Home (Times Square AE Signage)
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Home Depot

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Peacock

TikTok and OLV Graphics
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NASCAR

2022 / 2021 / 2020 Season (TV / Social)
Edit
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FORD

Social Campaigns
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TikTok Content

Producer/Edit/Motion Design
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Dannon Social Media

You've Been Served!
Motion Design
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Root Car Insurance

Static Banner Ads + HTML5 Animated Google Display Ads
Design + Motion
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PFL MMA

Digital, Social, Print, OOH
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Ecommerce

Social Media (Instagram / Facebook)
Edit + Design/Motion
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MSG Networks Pick 'Em App

TV, Social, Digital
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MLB | Cisco

The Next Wave of the Internet
Producer + Edit
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MLB AtBat

It's baseball Everywhere
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Under Armour

Product and Social Campaigns
Edit + Motion
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Lifestyle and Sports

MLB | AtBat

MLB | Cisco

World Rugby Shop

Heater

Under Armour | Heater

MLB | Rival Town Rundowns

NHL.TV

PS4 | The Show 17

UA | Deception

RBI Baseball on Xbox

Experiential

Beauty / Clinical

KAO | John Frieda

CooperVision | NYSC

Avon | Anew Genics

StriVectin | On-Counter

Avon | Luxe

L'Oreal | Revitalift

L'Oreal | Youth Code

L'Oreal | Age Perfect

Garnier | Fructis Sleek Oil

Movado | Basel Opener

Matrix | Total Results

Matrix | Biolage

Corporate Video

L'Oreal | Beauty Shaker

Selective | Insurance

Dream | Bids for Kids

Town Hall | YPC

Quantcast | Mobile

Dunkin' | Campaigns

Working Process

We focus on top-level objectives and build a strategy around what content is needed, what special formats and crops are required, and the technicalities involved in deploying the final result.

For paid channels, testing and deploying a variety of content from still to video is critical in allowing the platform algorithm to optimize for a KPI positive result. It also allows the advertiser to create the best experience for the viewer.

Feel free to schedule a call below so we can talk about your creative needs.

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