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Jcd.nyc brings projects to life from conception through design and delivery. From branding and strategy to animation, production and retargeting on paid social platforms, the focus is to produce measurable results and business outcomes.
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Approach
Strategy and story are at the core of all creative executions. We discuss background and needs in a discovery phase followed by working through a desired direction and outcome.
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Adapt
In a changing market, it’s critical to pivot and focus on distribution channels where people have attention. Jcd.nyc is constantly evaluating the current landscape to create informed content strategies. Using a blend of industry-leading creative resources and top-level strategy, we are able to create and deliver what was once B2B and B2C to now what's considered H2H communication that resonates at scale.
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Brand Identity
Be bold. Create content with a consistent core message, look and feel. Whether you are fine tuning an existing identity or building a new one, we work together to package copy and visuals to unify brand.
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Talent Network
Through years of experience, Jcd.nyc has built a curated network of talent such as DPs, grips, lighting technicians, sound designers, musicians and more. This growing network of creative professionals allows for project scalability and speed to market.
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Results
We work together to ensure a great end result - from creative execution to final delivery. For social campaigns, data and audience insights can be used to fine-tune and improve KPIs.

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Capabilities

Creative/art direction and design

Hands-on creative and expandable team experienced in executing production, motion graphics and landing page development within agencies and in-house teams.

production and post

Jcd.nyc is able to handle any stage of production from ideation to edit and delivery. The goal is to create modern campaigns and creative assets optimized for the end result. This may include special formats and versions to deploy across platforms.

Distribution / social media

Aside from standard 16:9, formats can include platforms for Facebook, Instagram, IGTV, native banner ads and special multi-panel experiential. The key is to understand, plan and implement distribution strategies starting at production through to the final product.

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Case Studies

Lifestyle and Sports

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Experiential

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Beauty / Clinical

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Corporate Video

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Jonathan Chase-Deban

creative director / producer 

Jonathan has been involved in every step of the creative process from production to edit, motion graphics, working with Facebook Ads and IGTV. The ability to blend tech and creative has been a fundamental core competency. With the increased complexity of MarTech, he sees an opportunity to leverage his background in branded content to help agencies and in-house teams create modern campaigns.

Brand Work

Working Process

We focus on top-level objectives and build a strategy around what content is needed, what special formats and crops are required, and the technicalities involved in deploying the final result.

For paid channels, testing and deploying a variety of content from still to video is critical in allowing the platform algorithm to optimize for a KPI positive result. It also allows the advertiser to create the best experience for the viewer.

 

Feel free to schedule a call below so we can talk about your creative needs.

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