That feeling when you sneak some healthy into their tasty.

Project Overview

PB&I and the production company, Broaderville asked for assistance with their Keynote pitch presentation for Dannon. The ask was to work with their creative team in developing the You Got Served campaign, which with the entire team's efforts resulted in winning that pitch.

The team asked for continued help comping and social media production on set with Dannon. Since video would be cut for Instagram and Facebook it was necessary to make sure that cropping wouldn't result in the Hero assets being cut off. In addition, adding other set elements would allow the wider cropping to look natural and not appear empty, for example adding broken up chips on the edge of the frame.

Comping work involved graphic overlays, design, animation and cutting final elements for Facebook and Instagram.

Production Photos

An glimpse into the process

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