Social Media (Instagram / Facebook)
A challenge that I saw affecting many agencies and brands was the ability to quickly develop creative content. In that capacity, I reached out to companies that could benefit from an end-to-end post production pipeline. Generally the turnaround of this type of work is very quick - about a day or two.
As seen above in the Obé example, I created mashups that combined footage from the fitness program combined with testimonials to drive home a sense of realness. We are seeing that more raw-looking content can be more relatable than high production value video to a target audience on social media.
For FlexIt, the assignment was to create a short ad that was a mashup of their launch video and a PR video.
For Finding Ferdinand (a boutique custom makeup brand) wanted to quickly create content they could use for their PPC campaign in light of the season. I storyboarded and executed various animations based on the brand's existing content and style.